Children’s collections are an area for growth for luxury brands – sources of new revenue streams. Lanvin and Versace are the two latest fashion houses to launches childrenswear lines.
Lanvin’s new kids line, Inspired by Jeanne Lanvin‘s own daughter, Marguerite, Lanvin Petite features the house’s signature jewels, ballet flats, and pretty tulle dresses. – Lanvin Petite is comprised of 25 super-luxurious pieces for girls aged between 4 to 10. “It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids,” Lanvin’s executive vice
president Thierry Andretta. “We really want to stay in the luxury world.”