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Unilever’s Axe Hair Crisis


Current TV is calling on its viewers to create ads for Unilever’s Axe Hair Crisis products and is dangling up to $60,000 for the winning spot.
The  assignment:
Viewers have until June 3 to submit what Current dubs Viewer Created Ad Messages, which run in 30- and 60-second versions. The winning spot gets $2,500, but the winner could earn up to $60,000 if the ad is eventually broadcast outside of the network.
  • You can use the provided video endtag, or create your own! If you do, be sure to include AXE branding (AXE Hair), packaging (images of the product), and the key take-away (Get Girl-Approved Hair).
  • 30 seconds preferred, 60 second maximum (including endtag)
  • Must spotlight one or more Axe hair care product(s)
  • In order to increase your likelihood of being approved by the client, please refrain from depicting sex, violence, obscene or political speech, or other potentially offensive content in your VCAM.

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