1:21:00 AM in Advertising

3 Main Reasons Why Video Advertising Is Becoming More Popular

Video advertising is the new way to spread the word about your company, services or products. Here are the three main reasons why video advertising is one of the most popular internet marketing methods right now.

With increasing access to broadband connections, online video streaming is becoming increasingly popular as a form of advertising. There are many different types of videos on the Internet - video emails, video instant messages, video broadcasts and video blogs.

The idea is to create videos that can deliver effective advertising without annoying viewers who haven't yet jumped on the online advertising bandwagon. Internet video blogging sites like YouTube receive millions of hits every day. Therefore, companies are starting to consider all possible ways to persuade these visitors of these video blogging sites to purchase their products or avail their services.

There are many reasons why video advertising is becoming increasingly popular. Here are some of those reasons.

Reason 1: Great coverage and range

Video advertising allows you to reach different people, whether young or old, male or female. Your advertising reaches millions of people, regardless of age, gender and race.

Thousands of websites attract the interest of people worldwide. People, especially the younger generation, neglect other pursuits and instead devote themselves to online social networks such as MySpace and YouTube. YouTube alone has millions of viewers every day.

This opens up an entire global market for every company. No wonder an estimated $400 million was spent on video advertising in 2006 alone.

Since the majority of internet users prefer to purchase products online, more videos are being created every year in response.

Reason 2: Videos convey the message

Video messaging uses the audio-visual approach so that any message can be conveyed more effectively. People would generally respond more strongly to visual and auditory stimulation.

If your video piques your viewer's interest, you can expect a call, an order, or a hit on your website. It has been scientifically proven that people are more likely to remember a message if the message was received through both sight and hearing.

Video messaging is a form of personal communication with your target audience. You can create all kinds of videos and send them via email or publish them on your websites. You can create video instant messages, emails or blogs. It depends on which form of video marketing is most effective for you.

Reason 3: Relatively cheap

Online video advertising is not expensive. It's cheap and still works. This means good business and more profit. It is lower price than print ads or TV ads. They spend little on the global market. You don't have to have millions of dollars to launch effective and competitive video advertising. This levels the playing field for home-based e-business owners like you.

Virtually all types of businesses can create their own online video ads, upload those videos to YouTube, and embed the streams into their own websites. Small businesses can quickly offer streaming video and market it to millions of users worldwide without even having to pay a million dollars worth of video ads.

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3:28:00 AM in FASHION

 5 Tips To Maximize Your Child’s Wardrobe During Seasonal Change

While the Northern Hemisphere prepares to ditch winter clothing in preparation for the warmer summer months, here in the Southern Hemisphere we are doing exactly the opposite.

Living here in southern Queensland, Australia, we experience relatively stable seasons. Therefore, it is not uncommon for certain garments used during one season to not be needed again until the following year.

As adults, the no-frills approach to a new season may involve simply resurrecting last year's pieces and rearranging them at the front of your wardrobe. Any change in certain clothes is usually dictated more by fashion or personal preferences than by "fit" (unless, of course, we have gained or lost a few kilos!).

Now, when it comes to growing children, the change of season often dictates a totally different approach. Depending on each child and her age, they will grow at different rates from one year to the next. The impact of this growth on an existing wardrobe can range from the need for a "partial" alteration (where most clothes still "fit"), up to and including the situation where a "full overhaul" is necessary. (where practically everything has become small).

Especially when the latter situation occurs, one of the first reactions to this sudden discovery may be panic and stress (especially if you are the parent responsible for finding and financing these “modifications”).

So, “BEFORE” you whip out your credit card and run out shopping with your panicked kid(s), here are 5 practical tips to consider to save your bag and your sanity:

1. INVEST TIME

To review each child's existing wardrobe. If the idea of this task is stressful for either party, consider breaking it down into smaller, more manageable chunks. (That is, focus on one child's wardrobe at a time and/or divide the exercise over several sessions or days. For example, spend 15 to 30 minutes per session on a particular section. Perhaps jumpers in one session and pants long in the next, etc.)

2. AVOID GUESSING 

Whether an item fits you or not. This includes “calculated guessing,” which is the exercise of “holding an object” against the body. If it has been several months since a child has worn an item of clothing, take the time to physically try on each item. You'll be surprised how accurate your assessment will be if you base your judgments on practical evidence rather than calculated guesses.

3. If you have children of the same sex, consider WORKING THROUGH THEIR CLOSETS, FROM THE OLDEST TO THE SMALLEST.

 Working this way means that “used” or items that no longer fit an older sibling can be passed down to younger siblings and included in the items to be tried on, along with their current wardrobe

Younger siblings may find themselves with an “instantly new” (to them) wardrobe. 2. Minimizing any child's wardrobe requirements can result in significant time and money savings.

4. KEEP ONLY THOSE ITEMS 

That you (and particularly your child) are sure your child will use. Depending on your child's age, personality, and maturity, if they seem uncomfortable wearing a particular item, ask them to consider whether they feel they will wear it or not. If the answer is a resounding “no,” or if your body language conveys the same message, seriously consider eliminating that item of clothing from your closet. 

No matter how attached another person may be to a piece of clothing, if the person to whom it belongs is not going to wear it, the truth is that it will probably end up taking up space and energy in a closet. Learning to respect your child's preferences and choices is an exercise that will not only save you headaches in the long run, but also your well-earned money.

5. SELL OR DONATE 

Clothing items that cannot be used by family members or direct relatives. Occasionally there may be an item that has particular sentimental value that you may want to keep as a “souvenir.” However, for the most part, clothing serves its purpose when it is worn and worn. If an item is no longer used in its current location, why not let someone else experience this pleasure? 

Not only is it a wonderful feeling to be able to give something to another person, but it can also be an extremely freeing feeling to not only clear your physical space, but also clear the emotional energy associated with holding on to something that is not. fulfilling its purpose.

Although the tips above require an investment of time and energy up front, your efforts will be well rewarded in both the short and long term. Have accurate information about your child's existing wardrobe long before you decide.

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