3 Main Reasons Why Video Advertising Is Becoming More Popular
Video advertising is the new way to spread the word about your company, services or products. Here are the three main reasons why video advertising is one of the most popular internet marketing methods right now.
With increasing access to broadband connections, online video streaming is becoming increasingly popular as a form of advertising. There are many different types of videos on the Internet - video emails, video instant messages, video broadcasts and video blogs.
The idea is to create videos that can deliver effective advertising without annoying viewers who haven't yet jumped on the online advertising bandwagon. Internet video blogging sites like YouTube receive millions of hits every day. Therefore, companies are starting to consider all possible ways to persuade these visitors of these video blogging sites to purchase their products or avail their services.
There are many reasons why video advertising is becoming increasingly popular. Here are some of those reasons.
Reason 1: Great coverage and range
Video advertising allows you to reach different people, whether young or old, male or female. Your advertising reaches millions of people, regardless of age, gender and race.
Thousands of websites attract the interest of people worldwide. People, especially the younger generation, neglect other pursuits and instead devote themselves to online social networks such as MySpace and YouTube. YouTube alone has millions of viewers every day.
This opens up an entire global market for every company. No wonder an estimated $400 million was spent on video advertising in 2006 alone.
Since the majority of internet users prefer to purchase products online, more videos are being created every year in response.
Reason 2: Videos convey the message
Video messaging uses the audio-visual approach so that any message can be conveyed more effectively. People would generally respond more strongly to visual and auditory stimulation.
If your video piques your viewer's interest, you can expect a call, an order, or a hit on your website. It has been scientifically proven that people are more likely to remember a message if the message was received through both sight and hearing.
Video messaging is a form of personal communication with your target audience. You can create all kinds of videos and send them via email or publish them on your websites. You can create video instant messages, emails or blogs. It depends on which form of video marketing is most effective for you.
Reason 3: Relatively cheap
Online video advertising is not expensive. It's cheap and still works. This means good business and more profit. It is lower price than print ads or TV ads. They spend little on the global market. You don't have to have millions of dollars to launch effective and competitive video advertising. This levels the playing field for home-based e-business owners like you.
Virtually all types of businesses can create their own online video ads, upload those videos to YouTube, and embed the streams into their own websites. Small businesses can quickly offer streaming video and market it to millions of users worldwide without even having to pay a million dollars worth of video ads.
