Charles Whitmore of UK-based OnPole.com, one of the biggest global suppliers of motorsport merchandise, says, “There is always an increase in the sales closer to the event, but what is interesting is that the sales increase even more after the event. We saw a radical increase from Singapore and Korea after the events there, and we are expecting the same from India.” Fans say they still can’t get enough. “I couldn’t manage the race tickets, so I’m doing all I can to get the feel of it. I’ve bought a jersey and a tee, now for mini cars to do up my desk,” says Anshum Grover, 27.
